With a high-profile premiere in the time slot immediately after the Bachelorette, Claim to Fame had to live up to the juicy intrigue and drama that viewers have come to expect from its famous lead-in. 

To meet this challenge, Kaleide produced launch promos that immediately piqued viewers’ interest by first revealing that each contestant on the show was hiding a sensational secret.  We then upped the ante by teasing the show’s fun, drama-filled ride as celebrity relatives lied and manipulated fellow contestants on their way to winning the show’s ultimate $100,000 prize.